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Village boutique switches to second-hand style

August 4, 2014 Business, Feature No Comments
The storefront of Sweet Repeats in East Hampton's Village Center

The storefront of Sweet Repeats in East Hampton’s Village Center

By Lauren Quirici

Step through the door of Sweet Repeats, a clothing consignment shop in East Hampton’s Village Center, and you will find colorful racks filled with dresses and blouses, daring heels and stylish handbags, displays draped with sparkling accessories and more.

At the back of her shop, owner Alison Davis sits at a desk among bunches of silk roses and golden bangle bracelets, a rack of newly acquired merchandise behind her waiting to be priced. A stack of flowered business cards are displayed to her right.  She designed them herself.

In April of 2013, Davis bought the shop at 81 Main Street from previous owner Diana Bohmiller.  Called WINC (Women In Nice Clothing), the shop offered new women’s wear and accessories.  With several similar shops selling new clothing in the area, Davis decided that the space would likely fare better as a consignment shop.

Davis made the switch this past March, renaming the shop Sweet Repeats.  “Everybody always seems to have the same boring name, and I hated that,” explains Davis regarding her search for a shop name.  “I went online and looked at other consignment shops out of state, and I found [a name] that way.  It’s not trademarked, and there’s no Sweet Repeats in Connecticut.”

Before owning the business, Davis spent twelve years driving a school bus.  “I liked it because I had three young girls, so that was just perfect,” she says.  With her daughters all grown up at ages 16, 18 and 19, Davis decided it was time for a change.  Though she enjoyed having paid time off during summers and school vacations at her previous job, Davis finds the perks of being a business owner to be even better. “I’m my own boss.  It’s nice,” she says.  “That and I’m with people my own age.  Twelve years was a long time.  I was kind of finished with it.”

Though Davis is a resident of Lebanon, she has grown fond of East Hampton, the Village Center in particular.  “It’s a cute little town,” she says. “I’ve met a lot of nice people.”  One of Davis’s closest friends is a fellow business owner that she met after acquiring the shop. “She’s a hairdresser in town.  We’re super close like sisters now,” Davis smiles. “It’s been a great experience.”

On August 4th, Sweet Repeats will begin accepting fall clothing for consignment.  Customers wishing to sell are asked to bring their freshly laundered items to the store either in a bag or on hangers.  Davis asks that the items be no more than two years old and in like-new condition.  Sweet Repeats’ hours and other info can be found on their Facebook page at https://www.facebook.com/wincct.

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