Home » Business »Feature » Currently Reading:

Village boutique switches to second-hand style

August 4, 2014 Business, Feature No Comments
The storefront of Sweet Repeats in East Hampton's Village Center

The storefront of Sweet Repeats in East Hampton’s Village Center

By Lauren Quirici

Step through the door of Sweet Repeats, a clothing consignment shop in East Hampton’s Village Center, and you will find colorful racks filled with dresses and blouses, daring heels and stylish handbags, displays draped with sparkling accessories and more.

At the back of her shop, owner Alison Davis sits at a desk among bunches of silk roses and golden bangle bracelets, a rack of newly acquired merchandise behind her waiting to be priced. A stack of flowered business cards are displayed to her right.  She designed them herself.

In April of 2013, Davis bought the shop at 81 Main Street from previous owner Diana Bohmiller.  Called WINC (Women In Nice Clothing), the shop offered new women’s wear and accessories.  With several similar shops selling new clothing in the area, Davis decided that the space would likely fare better as a consignment shop.

Davis made the switch this past March, renaming the shop Sweet Repeats.  “Everybody always seems to have the same boring name, and I hated that,” explains Davis regarding her search for a shop name.  “I went online and looked at other consignment shops out of state, and I found [a name] that way.  It’s not trademarked, and there’s no Sweet Repeats in Connecticut.”

Before owning the business, Davis spent twelve years driving a school bus.  “I liked it because I had three young girls, so that was just perfect,” she says.  With her daughters all grown up at ages 16, 18 and 19, Davis decided it was time for a change.  Though she enjoyed having paid time off during summers and school vacations at her previous job, Davis finds the perks of being a business owner to be even better. “I’m my own boss.  It’s nice,” she says.  “That and I’m with people my own age.  Twelve years was a long time.  I was kind of finished with it.”

Though Davis is a resident of Lebanon, she has grown fond of East Hampton, the Village Center in particular.  “It’s a cute little town,” she says. “I’ve met a lot of nice people.”  One of Davis’s closest friends is a fellow business owner that she met after acquiring the shop. “She’s a hairdresser in town.  We’re super close like sisters now,” Davis smiles. “It’s been a great experience.”

On August 4th, Sweet Repeats will begin accepting fall clothing for consignment.  Customers wishing to sell are asked to bring their freshly laundered items to the store either in a bag or on hangers.  Davis asks that the items be no more than two years old and in like-new condition.  Sweet Repeats’ hours and other info can be found on their Facebook page at https://www.facebook.com/wincct.

Comment on this Article:


Political Views

Have Coffee With Your State Rep


State Representative Melissa Ziobron (R-34) has announced she will be hosting two “Coffee with your Legislator” events during the month of October. One will be held in the Town of …

Ziobron Tests Blue-Green Algae Blooms in Lake Pocotopaug

(from left) Dr. George Knoecklein, Limnologist and State Rep. Melissa Ziobron discuss cyanobacteria or blue-green algae blooms present in Lake Pacotopaug.

East Hampton — Tuesday, September 23, State Rep. Melissa Ziobron toured Lake Pocotopaug in East Hampton with Dr. George Knoecklein who is a Limnologist, hired by the town to monitor …

Eddie’s Auto Body Shop, An Innovative Approach


East Haddam residents that stumble upon Eddie’s Auto Body may think they are entering an ordinary auto body shop. The functional surroundings and down-to-earth staff seem to be requirements for …

Perrotti Receives Public Funding

Mimi Perrotti is the Democratic Candidate for State Representative in the 34th District which encompasses East Haddam, East Hampton and parts of Colchester. 
Editor’s Note: Numerous phone calls to interview her for a candidate profile article have not been returned. Information about her can be found at mimiforthe34th.com.

Mimi Perrotti, Democrataic candidate for the 34th House District; East Hampton, East Haddam and Westchester, is delighted to announce that she has been approved for public financing by the State …


Historical Society Calendars

The Chatham Historical Society

By Chloe Jackson Currently Chatham Historical Society 2015 calendars are on sale. For $8 and a visit to the East Hampton Public Library or the Town Hall

East Hampton Arts & Cultural Commission | 2015 Grant Application


The East Hampton Arts & Culture Commission welcomes grant applications from East Hampton organizations and individuals with programs and/or projects that enrich the lives of East Hampton residents through the …

Friar Associates|Feasibility Study


By Chloe Jackson Between 2005 and 2008 the Town Council hired Friar Associates of Farmington CT to conduct a Feasibility Study to determine best practices for modernization.  Currently all existing

Hometown History

Sponsors Directory